{"id":1010,"date":"2025-04-14T08:00:00","date_gmt":"2025-04-14T13:00:00","guid":{"rendered":"https:\/\/southof6.org\/?p=1010"},"modified":"2025-04-01T15:19:22","modified_gmt":"2025-04-01T20:19:22","slug":"show-dont-tell-building-local-trust-and-traffic-with-content-that-works","status":"publish","type":"post","link":"https:\/\/southof6.org\/es\/show-dont-tell-building-local-trust-and-traffic-with-content-that-works\/","title":{"rendered":"Mostrar, no contar: generar confianza y tr\u00e1fico local con contenido que funciona"},"content":{"rendered":"<p>Si su perfil comercial de Google se parece m\u00e1s a una casilla de verificaci\u00f3n que a una herramienta comercial, solucion\u00e9moslo.<\/p>\n\n\n\n<p>La mayor\u00eda de los due\u00f1os de peque\u00f1as empresas crean su perfil y siguen adelante, pero lo que realmente marca la diferencia no es tener un perfil, sino usarlo. Tu contenido (las fotos, los videos y las actualizaciones que compartes) es lo que convierte a quienes buscan en clientes.<\/p>\n\n\n\n<p>Pi\u00e9nsalo: la gente busca &quot;el mejor servicio de climatizaci\u00f3n cerca de m\u00ed&quot; o &quot;pasteles personalizados en Iowa City&quot;. \u00bfQu\u00e9 consigue clics? \u00bfUn perfil limpio y definido con fotos reales de tu trabajo y tu equipo? \u00bfO una ficha gen\u00e9rica con una fachada borrosa y pocas estrellas?<\/p>\n\n\n\n<p>Ya haces un gran trabajo. Asegur\u00e9monos de que nuestra comunidad lo vea.<\/p>\n\n\n\n<p>Aqu\u00ed no se trata de marketing ostentoso. Solo herramientas sencillas para ayudarte a aparecer, de forma consistente y clara, en los lugares donde tus clientes ya buscan. Esta publicaci\u00f3n te mostrar\u00e1 c\u00f3mo crear contenido que genere confianza, atraiga clientes a las tiendas y se integre bien en las b\u00fasquedas de Google, todo sin agotarte.<\/p>\n\n\n\n<p><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id1010_258c60-61 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id1010_258c60-61 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id1010_258c60-61 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id1010_258c60-61 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">El contenido local env\u00eda una se\u00f1al<gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p>Tu Perfil de Google Business es tu escaparate digital. El contenido es la se\u00f1al de apertura.<\/p>\n\n\n\n<p>Cada publicaci\u00f3n, foto y actualizaci\u00f3n que agregues le dice a Google (y a tus vecinos):<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;Hola, estamos aqu\u00ed, estamos activos y vale la pena visitarnos&quot;.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Por qu\u00e9 le importa a Google:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fresco = confiable.<\/strong> La actualidad indica que todav\u00eda est\u00e1 en el negocio y comprometido.<\/li>\n\n\n\n<li><strong>Relevante = clasificable.<\/strong> Las palabras clave y los elementos visuales locales ayudan a Google a encontrar coincidencias con b\u00fasquedas cercanas.<\/li>\n\n\n\n<li><strong>Compromiso = exposici\u00f3n.<\/strong> Cuantos m\u00e1s clics, llamadas e indicaciones generes, m\u00e1s te promocionar\u00e1 Google.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Por qu\u00e9 a la gente le importa a\u00fan m\u00e1s:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quieren saber qu\u00e9 esperar antes de comunicarse.<\/li>\n\n\n\n<li>El contenido real genera confianza m\u00e1s r\u00e1pido que cualquier anuncio.<\/li>\n\n\n\n<li>Mostrar su conexi\u00f3n con la comunidad les da una raz\u00f3n para elegir <em>t\u00fa<\/em> sobre un competidor.<\/li>\n<\/ul>\n\n\n\n<p>En resumen: su contenido es m\u00e1s que marketing: es un sistema que genera confianza.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-1024x476.png\" alt=\"\" class=\"wp-image-1011 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-1024x476.png\" alt=\"\" class=\"wp-image-1011 lazyload\" srcset=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-1024x476.png 1024w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-300x139.png 300w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-768x357.png 768w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-18x8.png 18w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image.png 1289w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Utilice las publicaciones de Google para mantenerse visible (y valioso)<\/h2>\n\n\n\n<p>Las Publicaciones de Google, tambi\u00e9n llamadas Actualizaciones, son simples publicaciones de contenido que aparecen directamente en tu Perfil de Empresa. Piensa en ellas como minipublicaciones en redes sociales\u2026 pero dise\u00f1adas para b\u00fasquedas, no para generar &quot;me gusta&quot;.<\/p>\n\n\n\n<p>Son una de las formas m\u00e1s f\u00e1ciles de mantenerse visible y relevante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dasalos para:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acciones, ventas y ofertas de servicio<\/li>\n\n\n\n<li>Anunciar eventos o asociaciones<\/li>\n\n\n\n<li>Destacar a un cliente feliz<\/li>\n\n\n\n<li>Promocionar ofertas de temporada<\/li>\n\n\n\n<li>Publica una actualizaci\u00f3n r\u00e1pida del equipo<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Mantenlo simple:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicar una o dos veces por semana<\/li>\n\n\n\n<li>Incluya siempre una foto o un v\u00eddeo corto<\/li>\n\n\n\n<li>Utilice los botones CTA de Google: \u201cLlamar ahora\u201d, \u201cM\u00e1s informaci\u00f3n\u201d, \u201cReservar\u201d<\/li>\n\n\n\n<li>Agregue palabras clave de forma natural: &quot;\u00a1Acabamos de terminar la remodelaci\u00f3n de un ba\u00f1o en Hyde Park!&quot;<\/li>\n<\/ul>\n\n\n\n<p>Este es uno de esos h\u00e1bitos que requieren mucha confianza y poco esfuerzo y que se consolidan con el tiempo. Una publicaci\u00f3n a la semana = 52 oportunidades para presentarse con un prop\u00f3sito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nombra tus fotos como si Google las estuviera mirando, porque as\u00ed es<\/h2>\n\n\n\n<p>Subir fotos es genial. Subirlas correctamente es estrat\u00e9gico.<\/p>\n\n\n\n<p>La mayor\u00eda de las personas introducen im\u00e1genes directamente desde su tel\u00e9fono con nombres de archivo como <code>Imagen_1435.jpg<\/code>Esa es una oportunidad perdida.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aqu\u00ed te explicamos c\u00f3mo hacerlo correctamente:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cambie el nombre de sus archivos de imagen antes de cargarlos:<br>\u2705 <code>remodelaci\u00f3n-de-cocina-iowa-city.jpg<\/code><\/li>\n\n\n\n<li>Active los servicios de ubicaci\u00f3n al tomar fotograf\u00edas O geoetiqu\u00e9telas despu\u00e9s usando una herramienta gratuita como GeoImgr<\/li>\n\n\n\n<li>A\u00f1ade contexto a los t\u00edtulos de tus fotos:<br><em>Reemplazo del techo de una familia en Riverview: se complet\u00f3 en dos d\u00edas.<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u00e9 subir:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fotos de antes y despu\u00e9s<\/li>\n\n\n\n<li>Fotos de acci\u00f3n en el trabajo<\/li>\n\n\n\n<li>Experiencias en la tienda<\/li>\n\n\n\n<li>Trabajos de temporada o instalaciones especiales<\/li>\n\n\n\n<li>Tu equipo haciendo lo que mejor sabe hacer<\/li>\n<\/ul>\n\n\n\n<p>Bono: Actualiza tu foto de portada con regularidad. Esa primera imagen podr\u00eda marcar la diferencia entre hacer clic y pasar de largo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-1024x1024.png\" alt=\"\" class=\"wp-image-1012 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-1024x1024.png\" alt=\"\" class=\"wp-image-1012 lazyload\" srcset=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-1024x1024.png 1024w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-300x300.png 300w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-150x150.png 150w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-768x768.png 768w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-12x12.png 12w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Deja que la gente vea a la gente<\/h2>\n\n\n\n<p>El v\u00eddeo es donde tu factor de confianza se eleva.<\/p>\n\n\n\n<p>No necesitas un equipo de c\u00e1maras. Solo tu tel\u00e9fono, buena iluminaci\u00f3n y pulso firme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prueba esto:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofrezca un r\u00e1pido recorrido detr\u00e1s de escena<\/li>\n\n\n\n<li>Comparte un breve \u201cd\u00eda en la vida\u201d<\/li>\n\n\n\n<li>Captura la reacci\u00f3n de un cliente (con permiso)<\/li>\n\n\n\n<li>Destacar un proyecto de principio a fin<\/li>\n\n\n\n<li>Presenta a tu equipo<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Consejos profesionales:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sea breve: 15 a 30 segundos es perfecto<\/li>\n\n\n\n<li>Dispara verticalmente para espectadores m\u00f3viles<\/li>\n\n\n\n<li>Cambiar el nombre del archivo de v\u00eddeo: <code>Instalaci\u00f3n de techo de tejas en IAiowacity.mp4<\/code><\/li>\n\n\n\n<li>Simplemente tenga una conversaci\u00f3n: la gente quiere algo real.<\/li>\n<\/ul>\n\n\n\n<p>No solo est\u00e1s creando contenido: est\u00e1s creando conexi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfServicios de nicho? \u00a1Pres\u00e9ntalos!<\/h2>\n\n\n\n<p>Cuanto m\u00e1s espec\u00edfico sea tu contenido, m\u00e1s poderoso ser\u00e1.<\/p>\n\n\n\n<p>Cuando las personas buscan &quot;techo de tejas cerca de m\u00ed&quot; o &quot;dentista que admite perros en Tampa&quot;, Google quiere mostrarles <em>bien<\/em> Negocios. \u00bfTu trabajo? Demuestra que eres a quien buscan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u00e9 destacar:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Servicios que te diferencian<\/li>\n\n\n\n<li>Estilos o productos exclusivos de su negocio<\/li>\n\n\n\n<li>Trabajo de temporada<\/li>\n\n\n\n<li>Trabajos realizados en barrios o zonas conocidas<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ejemplo:<\/h3>\n\n\n\n<p>\ud83d\udcf8 <em>\u201cInstal\u00e9 una cerca de cedro personalizada en Seminole Heights con una puerta construida con madera recuperada\u201d.<\/em><\/p>\n\n\n\n<p>No te limites a anunciar tus servicios. Mu\u00e9stralos abiertamente. Deja que la gente vea exactamente lo que obtendr\u00e1n al contratarte.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p>Conclusi\u00f3n: Real siempre clasifica<\/p>\n\n\n\n<p>No necesitas un equipo de contenido a tiempo completo para destacar a nivel local. Solo necesitas ser intencional, constante y un poco estrat\u00e9gico.<\/p>\n\n\n\n<p>El contenido local no se trata de ser perfecto, sino de estar presente. Y cuando te presentas con historias reales, personas reales y trabajo real, los clientes lo notan. Google tambi\u00e9n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prueba esto:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subir <strong>2 fotos nuevas con nombres de palabras clave<\/strong><\/li>\n\n\n\n<li>Correo <strong>1 actualizaci\u00f3n semanal<\/strong><\/li>\n\n\n\n<li>Grabar una <strong>V\u00eddeo detr\u00e1s de escena de 15 segundos<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ya has hecho lo dif\u00edcil: crear algo que valga la pena comentar. Ahora es el momento de mostrarle a la comunidad lo que has creado.<gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n: rangos reales<\/h2>\n\n\n\n<p>No necesitas un equipo de contenido a tiempo completo para destacar a nivel local. Solo necesitas ser intencional, constante y un poco estrat\u00e9gico.<\/p>\n\n\n\n<p>El contenido local no se trata de ser perfecto, sino de estar presente. Y cuando te presentas con historias reales, personas reales y trabajo real, los clientes lo notan. Google tambi\u00e9n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prueba esto:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subir <strong>2 fotos nuevas con nombres de palabras clave<\/strong><\/li>\n\n\n\n<li>Correo <strong>1 actualizaci\u00f3n semanal<\/strong><\/li>\n\n\n\n<li>Grabar una <strong>V\u00eddeo detr\u00e1s de escena de 15 segundos<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ya has hecho lo dif\u00edcil: crear algo que valga la pena comentar. Ahora es el momento de mostrarle a la comunidad lo que has creado.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n<style>.kb-row-layout-id1001_d4c73b-88 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1001_d4c73b-88 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1001_d4c73b-88 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1001_d4c73b-88{border-top:3px solid #000000;border-right:3px solid #000000;border-bottom:3px solid #000000;border-left:3px solid #000000;}.kb-row-layout-id1001_d4c73b-88 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1001_d4c73b-88 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id1001_d4c73b-88{border-top:3px solid #000000;border-right:3px solid #000000;border-bottom:3px solid #000000;border-left:3px solid #000000;}}@media all and (max-width: 767px){.kb-row-layout-id1001_d4c73b-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1001_d4c73b-88{border-top:3px solid #000000;border-right:3px solid #000000;border-bottom:3px solid #000000;border-left:3px solid #000000;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1001_d4c73b-88 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1001_0859ad-45 > .kt-inside-inner-col{display:flex;}.kadence-column1001_0859ad-45 > .kt-inside-inner-col,.kadence-column1001_0859ad-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1001_0859ad-45 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1001_0859ad-45 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1001_0859ad-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1001_0859ad-45 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1001_0859ad-45{position:relative;}@media all and (max-width: 1024px){.kadence-column1001_0859ad-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1001_0859ad-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1001_0859ad-45\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85, .wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85[data-kb-block=\"kb-adv-heading1001_f163e6-85\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:32px;line-height:1.1;font-weight:700;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85[data-kb-block=\"kb-adv-heading1001_f163e6-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85[data-kb-block=\"kb-adv-heading1001_f163e6-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85, .wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85[data-kb-block=\"kb-adv-heading1001_f163e6-85\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h2 class=\"kt-adv-heading1001_f163e6-85 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading1001_f163e6-85\">\u00a1Obt\u00e9n tu hoja de trucos gratis!<\/h2>\n\n\n\n<p>Hazte notar localmente: Las 10 cosas principales para que tu negocio en Iowa City sea visto<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns1001_143feb-f4{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns1001_143feb-f4 .kt-button{font-weight:normal;font-style:normal;}.kt-btns1001_143feb-f4 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns1001_143feb-f4 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns1001_143feb-f4 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