{"id":1010,"date":"2025-04-14T08:00:00","date_gmt":"2025-04-14T13:00:00","guid":{"rendered":"https:\/\/southof6.org\/?p=1010"},"modified":"2025-04-01T15:19:22","modified_gmt":"2025-04-01T20:19:22","slug":"show-dont-tell-building-local-trust-and-traffic-with-content-that-works","status":"publish","type":"post","link":"https:\/\/southof6.org\/es\/show-dont-tell-building-local-trust-and-traffic-with-content-that-works\/","title":{"rendered":"Mostrar, no contar: generar confianza y tr\u00e1fico local con contenido que funciona"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If your Google Business Profile feels more like a checkbox than a business tool, let\u2019s fix that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most small business owners set up their listing and move on \u2014 but what actually moves the needle isn\u2019t having a profile. It\u2019s using it. Your content \u2014 the photos, videos, and updates you share \u2014 is what turns searchers into customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about it: people are searching for \u201cbest HVAC near me\u201d or \u201ccustom cakes in Iowa City.\u201d What gets the click? A clean, dialed-in profile with real photos of your work and your team? Or a generic listing with a blurry storefront and a few stars?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You already do great work. Let\u2019s make sure our community can see it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No flashy marketing here. just simple tools to help you showing up, consistently and clearly, in the places your customers are already looking. This post will show you how to create content that earns trust, gets customers in stores, and plays nice with Google\u2019s search \u2014 all without burning yourself out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id1010_258c60-61 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id1010_258c60-61 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id1010_258c60-61 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id1010_258c60-61 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Local Content Sends a Signal<gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your Google Business Profile is your digital storefront. Content is the open sign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every post, photo, and update you add tells Google (and your neighbors):<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cHey \u2014 we\u2019re here, we\u2019re active, and we\u2019re worth checking out.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Why Google cares:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fresh = trustworthy.<\/strong> Recency signals you\u2019re still in business and engaged.<\/li>\n\n\n\n<li><strong>Relevant = rankable.<\/strong> Local keywords and visuals help Google match you with nearby searches.<\/li>\n\n\n\n<li><strong>Engagement = exposure.<\/strong> The more clicks, calls, and directions you generate, the more Google boosts you.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Why people care even more:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They want to know what to expect before they reach out.<\/li>\n\n\n\n<li>Real content builds confidence faster than any ad ever could.<\/li>\n\n\n\n<li>Showing your community connection gives them a reason to choose <em>you<\/em> over a competitor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bottom line: Your content is more than marketing \u2014 it\u2019s a trust-building system.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-1024x476.png\" alt=\"\" class=\"wp-image-1011 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-1024x476.png\" alt=\"\" class=\"wp-image-1011 lazyload\" srcset=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-1024x476.png 1024w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-300x139.png 300w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-768x357.png 768w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image-18x8.png 18w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/image.png 1289w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Use Google Posts to Stay Visible (and Valuable)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Posts \u2014 also called Updates \u2014 are simple content drops that show up right on your Business Profile. Think of them like mini social posts\u2026 but built for search, not likes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re one of the easiest ways to stay visible and relevant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use them to:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share sales and service specials<\/li>\n\n\n\n<li>Announce events or partnerships<\/li>\n\n\n\n<li>Spotlight a happy customer<\/li>\n\n\n\n<li>Promote seasonal offerings<\/li>\n\n\n\n<li>Post a quick team update<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Keep it simple:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post once or twice a week<\/li>\n\n\n\n<li>Always include a photo or short video<\/li>\n\n\n\n<li>Use Google\u2019s CTA buttons: \u201cCall Now,\u201d \u201cLearn More,\u201d \u201cBook\u201d<\/li>\n\n\n\n<li>Add keywords naturally: \u201cWe just wrapped a bathroom remodel in Hyde Park!\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of those high-trust, low-effort habits that compound over time. One post a week = 52 opportunities to show up with purpose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Name Your Photos Like Google\u2019s Watching \u2014 Because It Is<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uploading photos is great. Uploading them the right way is strategic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most people drop in images straight from their phone with filenames like <code>IMG_1435.jpg<\/code>. That\u2019s a missed opportunity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here\u2019s how to do it right:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rename your image files before uploading:<br>\u2705 <code>kitchen-remodel-iowa-city.jpg<\/code><\/li>\n\n\n\n<li>Turn on location services when taking photos OR geo-tag them afterward using a free tool like GeoImgr<\/li>\n\n\n\n<li>Add context to your photo captions:<br><em>\u201cRoof replacement for a family in Riverview \u2014 completed in 2 days.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What to upload:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before\/after shots<\/li>\n\n\n\n<li>On-the-job action photos<\/li>\n\n\n\n<li>In-store experiences<\/li>\n\n\n\n<li>Seasonal work or special installs<\/li>\n\n\n\n<li>Your team doing what they do best<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bonus: Update your cover photo regularly. That first image could be the difference between a click and a scroll-past.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-1024x1024.png\" alt=\"\" class=\"wp-image-1012 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-1024x1024.png\" alt=\"\" class=\"wp-image-1012 lazyload\" srcset=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-1024x1024.png 1024w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-300x300.png 300w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-150x150.png 150w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-768x768.png 768w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey-12x12.png 12w, https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Bathroom-Remodel-New-Jersey.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Let People See the People<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video is where your trust factor levels up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need a camera crew. Just your phone, some good lighting, and a steady hand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Try this:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give a quick behind-the-scenes tour<\/li>\n\n\n\n<li>Share a short \u201cday in the life\u201d<\/li>\n\n\n\n<li>Capture a customer\u2019s reaction (with permission)<\/li>\n\n\n\n<li>Highlight a project from start to finish<\/li>\n\n\n\n<li>Introduce your team<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pro tips:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep it short \u2014 15\u201330 seconds is perfect<\/li>\n\n\n\n<li>Shoot vertically for mobile viewers<\/li>\n\n\n\n<li>Rename the video file: <code>tile-roof-installation-IAiowacity.mp4<\/code><\/li>\n\n\n\n<li>just have a conversation \u2014 people want real<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re not just building content \u2014 you\u2019re building connection.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Niche Services? Show Them Off.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The more specific your content, the more powerful it becomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When people search for \u201ctile roof near me\u201d or \u201cdog-friendly dentist Tampa,\u201d Google wants to show them the <em>right<\/em> business. Your job? Prove you\u2019re the one they\u2019re looking for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What to highlight:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Services that set you apart<\/li>\n\n\n\n<li>Styles or products unique to your business<\/li>\n\n\n\n<li>Seasonal work<\/li>\n\n\n\n<li>Jobs done in well-known neighborhoods or areas<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Example:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcf8 <em>\u201cInstalled a custom cedar fence in Seminole Heights with a gate built from reclaimed wood.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t just list your services. Show them in the wild. Let people see exactly what they\u2019ll get when they hire you.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conclusion: Real Always Ranks<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need a full-time content team to stand out locally. You just need to be intentional, consistent, and a little bit strategic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Local content isn\u2019t about being perfect \u2014 it\u2019s about being present. And when you show up with real stories, real people, and real work, customers notice. So does Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Try this:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upload <strong>2 new, keyword-named photos<\/strong><\/li>\n\n\n\n<li>Post <strong>1 weekly update<\/strong><\/li>\n\n\n\n<li>Record a <strong>15-second behind-the-scenes video<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve already done the hard part \u2014 building something worth talking about. Now it\u2019s time to show the community what you\u2019ve built.<gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Real Ranks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need a full-time content team to stand out locally. You just need to be intentional, consistent, and a little bit strategic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Local content isn\u2019t about being perfect \u2014 it\u2019s about being present. And when you show up with real stories, real people, and real work, customers notice. So does Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Try this:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upload <strong>2 new, keyword-named photos<\/strong><\/li>\n\n\n\n<li>Post <strong>1 weekly update<\/strong><\/li>\n\n\n\n<li>Record a <strong>15-second behind-the-scenes video<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve already done the hard part \u2014 building something worth talking about. Now it\u2019s time to show the community what you\u2019ve built.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n<style>.kb-row-layout-id1001_d4c73b-88 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1001_d4c73b-88 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1001_d4c73b-88 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1001_d4c73b-88{border-top:3px solid #000000;border-right:3px solid #000000;border-bottom:3px solid #000000;border-left:3px solid #000000;}.kb-row-layout-id1001_d4c73b-88 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1001_d4c73b-88 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id1001_d4c73b-88{border-top:3px solid #000000;border-right:3px solid #000000;border-bottom:3px solid #000000;border-left:3px solid #000000;}}@media all and (max-width: 767px){.kb-row-layout-id1001_d4c73b-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1001_d4c73b-88{border-top:3px solid #000000;border-right:3px solid #000000;border-bottom:3px solid #000000;border-left:3px solid #000000;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1001_d4c73b-88 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1001_0859ad-45 > .kt-inside-inner-col{display:flex;}.kadence-column1001_0859ad-45 > .kt-inside-inner-col,.kadence-column1001_0859ad-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1001_0859ad-45 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1001_0859ad-45 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1001_0859ad-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1001_0859ad-45 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1001_0859ad-45{position:relative;}@media all and (max-width: 1024px){.kadence-column1001_0859ad-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1001_0859ad-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1001_0859ad-45\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85, .wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85[data-kb-block=\"kb-adv-heading1001_f163e6-85\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:32px;line-height:1.1;font-weight:700;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85[data-kb-block=\"kb-adv-heading1001_f163e6-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85[data-kb-block=\"kb-adv-heading1001_f163e6-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85, .wp-block-kadence-advancedheading.kt-adv-heading1001_f163e6-85[data-kb-block=\"kb-adv-heading1001_f163e6-85\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h2 class=\"kt-adv-heading1001_f163e6-85 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading1001_f163e6-85\">Grab Your Free Cheat Sheet!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Get Found Locally: Top 10 things to get your Iowa City Business Seen<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns1001_143feb-f4{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns1001_143feb-f4 .kt-button{font-weight:normal;font-style:normal;}.kt-btns1001_143feb-f4 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns1001_143feb-f4 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns1001_143feb-f4 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1001_143feb-f4 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns1001_143feb-f4 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns1001_143feb-f4 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1001_143feb-f4 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns1001_143feb-f4\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn1001_d393e5-35.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn1001_d393e5-35.kb-button{margin-bottom:-20px;}<\/style><a class=\"kb-button kt-button button kb-btn1001_d393e5-35 kt-btn-size-standard kt-btn-width-type-full kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/southof6.org\/wp-content\/uploads\/2025\/04\/Get-Found-Locally_-Top-10-things-to-get-your-Iowa-City-Business-Seen-1.pdf\"><span class=\"kt-btn-inner-text\">Download My Free Cheat Sheet!<gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><\/span><\/a><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">*No name or email required<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1001_9329b0-3e > .kt-inside-inner-col,.kadence-column1001_9329b0-3e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1001_9329b0-3e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1001_9329b0-3e > .kt-inside-inner-col{flex-direction:column;}.kadence-column1001_9329b0-3e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1001_9329b0-3e > .kt-inside-inner-col{background-color:#e27008;}.kadence-column1001_9329b0-3e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1001_9329b0-3e{position:relative;}@media all and (max-width: 1024px){.kadence-column1001_9329b0-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1001_9329b0-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1001_9329b0-3e\"><div class=\"kt-inside-inner-col\"><style>.kb-image1001_df2eac-59 .kb-image-has-overlay:after{opacity:0.3;}.kb-image1001_df2eac-59 img.kb-img, .kb-image1001_df2eac-59 .kb-img img{border-top:10px solid var(--global-palette9, #ffffff);border-right:10px solid var(--global-palette9, #ffffff);border-bottom:10px solid var(--global-palette9, #ffffff);border-left:10px solid var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-image1001_df2eac-59 img.kb-img, 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