{"id":976,"date":"2025-03-26T11:30:26","date_gmt":"2025-03-26T16:30:26","guid":{"rendered":"https:\/\/southof6.org\/?p=976"},"modified":"2025-03-21T12:06:22","modified_gmt":"2025-03-21T17:06:22","slug":"are-your-future-customers-hanging-out-in-the-esports-arena-and-you-dont-even-know-it","status":"publish","type":"post","link":"https:\/\/southof6.org\/es\/are-your-future-customers-hanging-out-in-the-esports-arena-and-you-dont-even-know-it\/","title":{"rendered":"\u00bfSus futuros clientes est\u00e1n jugando en el mundo de los eSports (y usted ni siquiera lo sabe?)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Introducci\u00f3n: La nueva multitud que no sab\u00edas que te faltaba en tu negocio de Iowa<\/strong><\/h2>\n\n\n\n<p>Cuando la mayor\u00eda de la gente oye &quot;eSports&quot;, se imagina a adolescentes gritando con auriculares o jugando maratones en salas oscuras. Pero hoy en d\u00eda, los eSports son una industria global en auge, y muchos de sus futuros clientes ya forman parte de ella.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p>Ya sea que administres una cafeter\u00eda, una empresa de marketing, un hotel o un bar local, es muy probable que el p\u00fablico al que intentas llegar ya est\u00e9 pasando horas viendo torneos de eSports, siguiendo a creadores de juegos e interactuando con comunidades digitales en torno a juegos competitivos.<\/p>\n\n\n\n<p>No se trata s\u00f3lo de estar a la moda: se trata de comprender hacia d\u00f3nde se dirige la atenci\u00f3n y presentarse con un prop\u00f3sito.<\/p>\n\n\n\n<p>As\u00ed que aqu\u00ed est\u00e1 la pregunta que toda peque\u00f1a empresa deber\u00eda hacerse:<br><strong>\u00bfSus futuros clientes ya est\u00e1n en el mundo de los eSports y usted todav\u00eda no est\u00e1 ah\u00ed?<\/strong><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id976_ec3d30-e6 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id976_ec3d30-e6 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id976_ec3d30-e6 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id976_ec3d30-e6 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQui\u00e9nes son los fan\u00e1ticos de los eSports y por qu\u00e9 deber\u00eda importarte?<\/strong><gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p>Dejemos de lado los estereotipos. Los fan\u00e1ticos de los deportes electr\u00f3nicos no son solo estudiantes de secundaria que juegan despu\u00e9s de la escuela: son un segmento de r\u00e1pido crecimiento de consumidores conocedores de la tecnolog\u00eda y motivados por la experiencia.<\/p>\n\n\n\n<p>Esto es lo que sabemos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grupo de edad:<\/strong> En su mayor\u00eda, entre 18 y 34 a\u00f1os, con una gran porci\u00f3n en el rango ideal de 25 a 34 a\u00f1os.<\/li>\n\n\n\n<li><strong>Poder adquisitivo:<\/strong> J\u00f3venes profesionales, aut\u00f3nomos y emprendedores con tarjetas de cr\u00e9dito, Amazon Prime e ingresos disponibles<\/li>\n\n\n\n<li><strong>Comportamiento digital:<\/strong> Est\u00e1n en Twitch, YouTube, Discord y TikTok a diario y conf\u00edan en lo que ven en l\u00ednea.<\/li>\n\n\n\n<li><strong>Estilo de compra:<\/strong> Son leales a las marcas que parecen reales y se alejan de las que se esfuerzan demasiado.<\/li>\n<\/ul>\n\n\n\n<p>Si su negocio atrae a compradores interesados en la cultura, la tecnolog\u00eda o la experiencia, es posible que ya est\u00e9 atrayendo a este p\u00fablico, s\u00f3lo que todav\u00eda no le ha puesto nombre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo compran los fan\u00e1ticos de los eSports?<\/strong><\/h2>\n\n\n\n<p>Su camino hacia la compra es diferente y est\u00e1 muy influenciado por la cultura digital.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Siguen voces de confianza.<\/strong> Las recomendaciones de los creadores de juegos o streamers tienen un peso importante.<\/li>\n\n\n\n<li><strong>Viven en l\u00ednea.<\/strong> Twitch, Reddit, YouTube, Discord: estas plataformas son donde se crea el reconocimiento de marca.<\/li>\n\n\n\n<li><strong>Valoran la autenticidad.<\/strong> El marketing sofisticado y discreto no funciona. Pero el contenido real, tras bambalinas, s\u00ed.<\/li>\n\n\n\n<li><strong>Les encantan las experiencias.<\/strong> Fiestas de visualizaci\u00f3n, transmisiones de marca compartida, obsequios creativos: responden cuando las empresas crean momentos, no solo anuncios.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfSu negocio ya es amigable con los deportes electr\u00f3nicos?<\/strong><\/h2>\n\n\n\n<p>Quiz\u00e1s est\u00e9s m\u00e1s cerca de lo que crees. Preg\u00fantate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfSus productos atraen a clientes m\u00e1s j\u00f3venes o conocedores de la tecnolog\u00eda?<\/li>\n\n\n\n<li>\u00bfLos estudiantes universitarios o creadores locales ya te est\u00e1n etiquetando en las publicaciones?<\/li>\n\n\n\n<li>\u00bfVende productos como refrigerios, equipos, iluminaci\u00f3n o ropa que se adaptan naturalmente a los estilos de vida de los jugadores?<\/li>\n<\/ul>\n\n\n\n<p>Si respondiste \u201cs\u00ed\u201d a al menos una de estas preguntas, es posible que ya seas un buen candidato para la econom\u00eda de los eSports, s\u00f3lo que a\u00fan no te has conectado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Formas sencillas de involucrar (sin un gran presupuesto)<\/strong><\/h2>\n\n\n\n<p>No necesitas convertirte en una marca de videojuegos para destacar. Solo necesitas aportar valor de forma que se adapte a tu negocio. Aqu\u00ed tienes algunas ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organiza una fiesta para ver el partido<\/strong> para un torneo importante o un partido de campeonato<\/li>\n\n\n\n<li><strong>Patrocina un equipo universitario de deportes electr\u00f3nicos<\/strong> Con snacks, espacio o camisetas estampadas<\/li>\n\n\n\n<li><strong>Ofrece una promoci\u00f3n tem\u00e1tica o una \u201cNoche de Gamers\u201d<\/strong> vinculado a un juego o torneo popular<\/li>\n\n\n\n<li><strong>Asociarse con un creador o transmisor local<\/strong> que ya usa su producto<\/li>\n\n\n\n<li><strong>Realizar un concurso o sorteo<\/strong> para los fan\u00e1ticos en su \u00e1rea durante una transmisi\u00f3n en vivo o un desaf\u00edo de grupo<\/li>\n<\/ul>\n\n\n\n<p>El objetivo no es parecer un jugador experto: es apoyar la experiencia que tus clientes ya adoran.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marcas reales que lo hacen bien<\/strong><\/h2>\n\n\n\n<p>Las grandes marcas ya han adoptado los eSports, pero lo hicieron integr\u00e1ndose a la cultura.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Toro rojo<\/strong> No solo patrocina eventos: tambi\u00e9n los organiza y los transmite.<\/li>\n\n\n\n<li><strong>Intel<\/strong> Impulsa la tecnolog\u00eda real detr\u00e1s de las competiciones y se asocia con los creadores.<\/li>\n\n\n\n<li><strong>Wendy&#039;s y KFC<\/strong> Han realizado campa\u00f1as inteligentes, divertidas y basadas en la cultura dirigidas directamente a los jugadores, utilizando memes, adquisiciones de Twitch y ofertas por tiempo limitado.<\/li>\n<\/ul>\n\n\n\n<p>Estas marcas triunfan porque no se sienten ajenas. Participan, apoyan y escuchan.<\/p>\n\n\n\n<p>Incluso si tienes una peque\u00f1a empresa, se aplica el mismo principio: <strong>No se trata de tama\u00f1o: se trata de relevancia y conexi\u00f3n.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reflexi\u00f3n final: \u00bfpodr\u00eda ser este un nuevo canal para usted?<\/strong><\/h2>\n\n\n\n<p>Si es propietario de una peque\u00f1a empresa y busca nuevos clientes, una mayor participaci\u00f3n en l\u00ednea y una forma de destacarse en un mercado abarrotado, los deportes electr\u00f3nicos podr\u00edan ser su pr\u00f3ximo gran paso.<\/p>\n\n\n\n<p>Esta comunidad valora la autenticidad, la acci\u00f3n y la alineaci\u00f3n. Si logras presentarte con la mentalidad adecuada y ofrecer algo \u00fatil, no solo atraer\u00e1s la atenci\u00f3n, sino que tambi\u00e9n te ganar\u00e1s su lealtad.<\/p>\n\n\n\n<p>As\u00ed que la verdadera pregunta es: <strong>\u00bfTe quedar\u00e1s al margen o entrar\u00e1s al campo mientras el juego a\u00fan es joven?<\/strong><\/p>\n\n\n\n<p><strong>\u00bfNo sabes por qu\u00e9 tu empresa deber\u00eda preocuparse por los esports? Haz clic aqu\u00ed para saber m\u00e1s.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TL;DR (\u00bfDemasiado largo? \u00bfNo lo le\u00edste?) Esto es lo que necesitas saber:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los fan\u00e1ticos de los deportes electr\u00f3nicos son j\u00f3venes, est\u00e1n conectados digitalmente y listos para gastar<\/li>\n\n\n\n<li>Compran en funci\u00f3n de la confianza, la comunidad y la experiencia, no solo del precio.<\/li>\n\n\n\n<li>Es posible que su negocio ya est\u00e9 relacionado con los deportes electr\u00f3nicos sin darse cuenta<\/li>\n\n\n\n<li>Puedes participar sin un gran presupuesto ni conocimientos profundos de gaming.<\/li>\n\n\n\n<li>Las marcas que tienen \u00e9xito en este espacio se presentan con autenticidad y se mantienen consistentes.<\/li>\n<\/ul>\n\n\n\n<p>Deja de tratar los eSports como una moda. Es un canal en auge y podr\u00eda ser el impulso de crecimiento que tu negocio ha estado buscando.<gwmw style=\"display:none;\"><\/gwmw><\/p>","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n: El nuevo p\u00fablico que no sab\u00edas que te faltaba en tu negocio de Iowa. Cuando la mayor\u00eda de la gente oye &quot;eSports&quot;, se imagina a adolescentes gritando con auriculares o sesiones de juego maratonianas en salas oscuras. Pero hoy en d\u00eda, los eSports son una industria global en auge, y muchos de tus futuros clientes ya forman parte de ella. Ya sea que tengas una cafeter\u00eda...<\/p>","protected":false},"author":1,"featured_media":977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[103],"tags":[],"rental":[],"class_list":["post-976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Your Future Customers Hanging Out in the eSports Arena (And You Don\u2019t Even Know It?) - South of 6<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southof6.org\/es\/are-your-future-customers-hanging-out-in-the-esports-arena-and-you-dont-even-know-it\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Your Future Customers Hanging Out in the eSports Arena (And You Don\u2019t Even Know It?) - South of 6\" \/>\n<meta property=\"og:description\" content=\"Introduction: The New Crowd You Didn\u2019t Know You Were Missing In Your Iowa Business When most people hear \u201ceSports,\u201d they picture teens yelling into headsets or marathon gaming sessions in dark rooms. 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