10 Google Business Profile Features You Overlooked

10 Google Business Profile Features You Overlooked

Most small business owners set up a Google Business Profile and call it a day. Name, hours, address—done.But here’s the truth: visibility is just the starting line. The real magic happens when you activate the features built to attract, convert, and retain local customers. If your Google Business Profile isn’t generating leads, it’s not because…

Review Generation = Lead Generation: Build a Reputation That Ranks

Review Generation = Lead Generation: Build a Reputation That Ranks

When it comes to growing your business locally, nothing builds trust—or drives clicks—like great customer reviews. In fact, 88% of people trust online reviews as much as personal recommendations, and Google rewards businesses with strong, consistent reputations by placing them higher in local search results. But here’s the catch: most businesses treat reviews like a…

Show, Don’t Tell: Building Local Trust and Traffic with Content That Works

Show, Don’t Tell: Building Local Trust and Traffic with Content That Works

If your Google Business Profile feels more like a checkbox than a business tool, let’s fix that. Most small business owners set up their listing and move on — but what actually moves the needle isn’t having a profile. It’s using it. Your content — the photos, videos, and updates you share — is what…

9 Easy Google Business Profile Steps for Iowa City Business Owners to Get More Customers

9 Easy Google Business Profile Steps for Iowa City Business Owners to Get More Customers

Having a strong online presence is crucial for attracting local customers. One of the easiest tools is your Google Business Profile (GBP). An awesome GBP not only gets you seen more in local searches but also builds trust with new customers. Did you know, businesses with complete profiles are considered 270 times more reputable by…

Ditch the Scheduling Scramble: Save Time and Money with Google Calendar’s Booking Tool
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Ditch the Scheduling Scramble: Save Time and Money with Google Calendar’s Booking Tool

If you’re still sending emails back and forth to set meetings, then I hate to be the one to say it, but those kids who called you old the other day just might be right. Setting up a meeting shouldn’t be hard—not in 2025. Missed calls, double bookings, no-shows, and “Does this time work for…

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