Most small business owners set up a Google Business Profile and call it a day. Name, hours, address—done.But here’s the truth: visibility is just the starting line. The real magic happens when you activate the features built to attract, convert, and retain local customers. If your Google Business Profile isn’t generating leads, it’s not because…
When it comes to growing your business locally, nothing builds trust—or drives clicks—like great customer reviews. In fact, 88% of people trust online reviews as much as personal recommendations, and Google rewards businesses with strong, consistent reputations by placing them higher in local search results. But here’s the catch: most businesses treat reviews like a…
If your Google Business Profile feels more like a checkbox than a business tool, let’s fix that. Most small business owners set up their listing and move on — but what actually moves the needle isn’t having a profile. It’s using it. Your content — the photos, videos, and updates you share — is what…
Having a strong online presence is crucial for attracting local customers. One of the easiest tools is your Google Business Profile (GBP). An awesome GBP not only gets you seen more in local searches but also builds trust with new customers. Did you know, businesses with complete profiles are considered 270 times more reputable by…
Introduction: Why eSports Sponsorship Is a Smart Play for Local Businesses Let’s be honest—when most people hear “eSports,” they still picture teenagers yelling into headsets in a dark room. But that image is out of date. Today, eSports is a global phenomenon, packed with real fans, real money, and yes—real business opportunities. If you’re a…
If you’re still sending emails back and forth to set meetings, then I hate to be the one to say it, but those kids who called you old the other day just might be right. Setting up a meeting shouldn’t be hard—not in 2025. Missed calls, double bookings, no-shows, and “Does this time work for…
Introduction: The New Crowd You Didn’t Know You Were Missing In Your Iowa Business When most people hear “eSports,” they picture teens yelling into headsets or marathon gaming sessions in dark rooms. But today, eSports is a booming global industry—and many of your future customers are already part of it. Whether you run a coffee…
Introduction: eSports—A Market You Can’t Afford to Ignore If you own a business, chances are you’ve heard about eSports—maybe from your kids, younger employees, or a quick mention on the news. But here’s what many business owners haven’t realized yet: eSports isn’t just a hobby for gamers—it’s a booming industry worth billions. And more importantly,…
Exciting Opportunity for Small Business Owners: Apply for the Goldman Sachs 10,000 Small Businesses Program! Running a small business is no easy feat. Between managing finances, marketing, and leadership responsibilities, it can feel like you’re juggling a hundred things at once. But what if you had the tools, guidance, and network to take your business…
TL;DR Planning and Zoning *Details pulled from the 2/19/2025 Planning and Zoning Meeting Affordable housing development could bring more residents, boosting demand for your products and services, but may also increase competition and strain local infrastructure. Stay informed about new housing projects to adjust your offerings and workforce strategy. Rezoning in the area could lead…
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